<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress.com" -->
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"><url><loc>https://thetomroach.com/2026/01/21/5-years-a-jelly/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2026/01/gemini_generated_image_panhuhpanhuhpanh.png</image:loc><image:title>Gemini_Generated_Image_panhuhpanhuhpanh</image:title></image:image><lastmod>2026-01-21T14:43:38+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2025/12/01/30-beliefs-in-30-tweets/</loc><lastmod>2025-12-05T15:56:39+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2022/02/23/12-months-since-moving-to-jellyfish-heres-what-ive-been-up-to/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/02/screenshot-2022-02-23-at-16.25.46-1.png</image:loc><image:title>Screenshot 2022-02-23 at 16.25.46</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/02/screenshot-2022-02-23-at-16.25.46.png</image:loc><image:title>Screenshot 2022-02-23 at 16.25.46</image:title></image:image><lastmod>2025-11-20T17:33:53+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2025/11/20/winning-hearts-minds-and-models-brand-building-in-an-ai-world/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2025/11/screenshot-2025-11-20-at-17.26.00.png</image:loc><image:title>Screenshot 2025-11-20 at 17.26.00</image:title></image:image><lastmod>2026-01-09T16:23:16+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2025/10/22/talking-about-effective-modern-brand-building/</loc><lastmod>2025-10-22T19:36:22+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2025/09/22/the-creatives-are-coming/</loc><lastmod>2025-09-22T10:29:30+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2020/11/13/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/</loc><lastmod>2025-04-08T11:16:06+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2025/01/15/every-flavour-of-strategy/</loc><lastmod>2025-01-16T14:46:46+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2025/01/12/theres-a-new-share-of-in-town/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2025/01/som.png</image:loc><image:title>SoM</image:title></image:image><lastmod>2025-01-12T21:43:44+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2025/01/12/big-advertising-needs-to-think-small/</loc><lastmod>2025-01-12T21:43:29+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2025/01/12/brand-building-in-a-world-of-creative-fragmentation/</loc><lastmod>2025-01-13T06:18:52+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2025/01/12/brand-building-in-the-platforms/</loc><lastmod>2025-01-12T16:59:21+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2024/06/22/my-linkedin-posts-compilation-2022/</loc><lastmod>2024-10-18T11:08:54+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2023/07/14/26-signs-that-creative-strategy-is-alive/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2023/07/screenshot-2023-07-14-at-17.12.31.png</image:loc><image:title>Screenshot 2023-07-14 at 17.12.31</image:title></image:image><lastmod>2024-06-24T20:54:42+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2024/06/15/the-wrong-and-the-short-of-it-again/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/balancing-short-and-long-term-effects-jpeg-1.jpg</image:loc><image:title>balancing-short-and-long-term-effects-jpeg-1</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/ramp-and-bump-illustration-jpeg.jpg</image:loc><image:title>ramp-and-bump-illustration-jpeg</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/share-of-search-a-promising-predictive-metric-example-jpeg-1.jpg</image:loc><image:title>share-of-search-a-promising-predictive-metric-example-jpeg-1</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/share-of-search-a-promising-predictive-metric-jpeg-2.jpg</image:loc><image:title>share-of-search-a-promising-predictive-metric-jpeg-2</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/share-of-search-a-promising-predictive-metric-jpeg-1.jpg</image:loc><image:title>share-of-search-a-promising-predictive-metric-jpeg-1</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/share-of-search-a-promising-predictive-metric-jpeg.jpg</image:loc><image:title>share-of-search-a-promising-predictive-metric-jpeg</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/share-of-search-a-promising-predictive-metric-example-jpeg.jpg</image:loc><image:title>share-of-search-a-promising-predictive-metric-example-jpeg</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/bump-and-ramp-by-tom-roach-and-grace-kite-jpeg.jpg</image:loc><image:title>bump-and-ramp-by-tom-roach-and-grace-kite-jpeg</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/scenario-2-a-brand-shifts-from-a-balance-to-mainly-activation-jpeg.jpg</image:loc><image:title>scenario-2-a-brand-shifts-from-a-balance-to-mainly-activation-jpeg</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/06/scenario-1-the-brand-shifts-to-a-60-40-balance-jpeg.jpg</image:loc><image:title>scenario-1-the-brand-shifts-to-a-60-40-balance-jpeg</image:title></image:image><lastmod>2024-10-03T10:54:28+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2024/02/07/humans-wanted/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/02/qr-1.png</image:loc><image:title>qr-1</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2024/02/qr.png</image:loc><image:title>qr</image:title></image:image><lastmod>2024-02-09T10:05:46+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/about/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2020/06/tom-roach_1477_adamandeve_02-03-20_397-2.jpg</image:loc><image:title>Tom Roach_#1477_AdamandEve_02-03-20_397</image:title></image:image><lastmod>2023-03-08T07:47:51+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thetomroach.com/2022/10/12/marketings-most-marmite-metric/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/10/image-1.png</image:loc><image:title>image-1</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/10/image.png</image:loc><image:title>image</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/10/inconceivable.png</image:loc><image:title>Inconceivable</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/10/screenshot-2022-10-10-at-18.59.44.png</image:loc><image:title>screenshot-2022-10-10-at-18.59.44</image:title></image:image><lastmod>2022-12-21T18:23:45+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2020/11/10/most-marketing-is-bad-because-it-ignores-the-most-basic-data/</loc><lastmod>2022-11-18T19:20:39+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2022/11/14/is-your-brand-stuck-on-the-performance-plateau/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/11/image-2.png</image:loc><image:title>image-2</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/11/image-1.png</image:loc><image:title>image-1</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/11/image.png</image:loc><image:title>image</image:title></image:image><lastmod>2022-11-14T07:56:02+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2022/10/22/beware-of-roas-rois-dangerous-digital-twin/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/10/image-4.png</image:loc><image:title>image-4</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/10/image-3.png</image:loc><image:title>image-3</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/10/image-2.png</image:loc><image:title>image-2</image:title></image:image><lastmod>2022-11-11T10:45:48+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2022/06/06/why-advertising-will-never-die/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2022/06/image.png</image:loc><image:title>image</image:title></image:image><lastmod>2022-06-06T16:18:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2021/10/10/in-a-world-of-change-what-wont/</loc><lastmod>2021-11-09T13:27:19+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2021/08/27/do-you-have-a-marketing-philosophy/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2021/08/bbh-philosophy-2.png</image:loc><image:title>bbh-philosophy-2</image:title></image:image><lastmod>2021-10-10T19:21:21+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2021/09/01/the-sales-funnel-is-wrong-but-its-here-to-stay-lets-fix-it/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2021/09/screenshot-2021-10-10-at-20.11.49.png</image:loc><image:title>Screenshot 2021-10-10 at 20.11.49</image:title></image:image><lastmod>2023-06-26T20:08:33+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2020/11/12/the-most-valuable-business-tool-ever-invented/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2020/11/screenshot-2021-03-21-at-16.20.41.png</image:loc><image:title>Screenshot 2021-03-21 at 16.20.41</image:title></image:image><lastmod>2022-05-24T08:02:12+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2021/05/da-vinci-codex-of-the-eye.jpeg</image:loc><image:title>Da-Vinci-codex-of-the-eye</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2021/05/nov-blog-da-vinci-img-1-20.jpeg</image:loc><image:title>Nov-Blog-Da-Vinci-img-1-20</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2021/05/leonardo-da-vinci-camera-obscura-1508-640w.jpeg</image:loc><image:title>leonardo-da-vinci-camera-obscura-1508-640w</image:title></image:image><lastmod>2021-05-03T16:53:38+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2021/03/25/ive-never-heard-of-jellyfish/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2021/03/ihaveneverheardofjellyfish-1.png</image:loc><image:title>IHaveNeverHeardOfJellyfish</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2021/03/image-1.png</image:loc><image:title>image</image:title></image:image><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2021/03/image.png</image:loc><image:title>image</image:title></image:image><lastmod>2021-04-10T08:29:05+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2020/12/30/scaling-up-without-screwing-up/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2020/12/screenshot-2020-12-30-at-20.08.29.png</image:loc><image:title>Screenshot 2020-12-30 at 20.08.29</image:title></image:image><lastmod>2023-06-13T11:25:14+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2020/11/09/the-stupidity-of-sameness-and-the-value-of-difference/</loc><lastmod>2021-01-05T09:53:55+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2020/11/15/the-wrong-and-the-short-of-it/</loc><image:image><image:loc>https://thetomroach.com/wp-content/uploads/2020/07/screenshot-2020-07-17-at-13.10.39-1.png</image:loc><image:title>Screenshot 2020-07-17 at 13.10.39</image:title></image:image><lastmod>2023-06-08T10:31:54+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2020/06/22/brand-purpose-la-mentira-mas-grande-que-ha-contado-la-industria-publicitaria/</loc><lastmod>2023-01-25T16:55:01+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/2020/06/22/the-greatest-hits-of-binet-amp-field/</loc><lastmod>2021-05-04T18:47:10+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thetomroach.com/contact/</loc><lastmod>2020-06-23T11:25:06+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thetomroach.com</loc><changefreq>daily</changefreq><priority>1.0</priority><lastmod>2026-01-21T14:43:38+00:00</lastmod></url></urlset>
